Instagram has proved to be a very effective means of telling people what one has to offer. In the same way that people want to show the world what they’re up to (which might explain the plethora of food pictures, cute dog snaps, and the ever-popular selfies on our timelines and newsfeeds), libraries, museums and bookstores have started using photo apps to share content with their users.
Take for example, the Lopez Museum and Library of the Philippines. Its social media administrators use Instagram in a very creative manner–encouraging selfies and taking photos of public interest to show what their collection has to offer. This, thus, encourages patrons to pay their halls a visit to see more of their materials. Photos can also be strung together to create a short video (such as this wonderful montage) on Instagram. Alternately, one can also snap a few seconds of video material and upload it using the app. This will be discussed in detail as we get to Lesson 6 (Video).
Lucy of Fully Booked, a local bookstore in Manila, has also gained popularity in social media networks, including Instagram. Updates on book sales, events, and even 2014 reading resolutions are posted in their account. To date, Lucy has over 11,000 followers on Instagram.
Libraries can follow these examples by posting photos of new books, live-posting pictures of events in the library, documenting exhibits, and snapping snippets of random things (such as the oldest book in your collection) which your users might find interesting or useful. If you need more ideas, here are some articles on the use of Instagram for libraries:
- 10 Interesting Ways to Use Instagram for Your Library
- Using Instagram for your Library
- My #HuntLibrary: Using Instagram to Crowdsource the Story of a New Library
Have some ideas for Instagramming your libraries? Please do share them in the comments section! 🙂
Karryl is a Librarian (Reference & Information Services) at the Rizal Library of the Ateneo de Manila University (Philippines) and has been in the profession for three years now. She graduated with a BLIS from the University of the Philippines Diliman and holds a master’s degree in Technology Management from the same university.