Social Media might not necessary be a powerful tool for promotion but it is a very a powerful tool for community building.
UCLA Powell Library had a very successful case with using instagram for community building. Read their case and find out why they are moving away from facebook and why users are so engaging via instagram.
Starbucks has always been famous for their instagram-centric social media strategy. If you look closely at the photos curated, taken, it always shows Starbucks logo and brands itself as social responsibility, caring for the community and to their customers. I so heart this Starbucks story exchanged over a cup and learn how Starbucks uses instagram via Spinsucks.com
Joan is a Senior Librarian (New Media) at Nanyang Technological University (Singapore) and has been in the profession for nearly five years now. Her forte lies in using social media and mobile tools. She graduated with a BSSc from National University of Singapore and held a Master in Information Studies from Nanyang Technological University, Singapore.