Photo Apps Projects in Singapore

Curating Memories
I believe the Singapore Memory Project (SMP) is the biggest Photo curating project for Singapore. SMP is a nationwide movement which aims to capture and document precious moments and memories related to Singapore; recollections not merely from individual Singaporeans, but also organisations, associations, companies and groups. Since August 2011, the Singapore Memory Project has pledged and collected 830,000 photos (30 May 2013).

Last year, in conjunction with Singapore’s MediaCorp’s TV50 Jubilee’s celebration, MediaCorp in partnership with SMP used instagram #MYSTORYSG to encourage people to share their stories and preserve these memories which contributes to telling the Singapore Story. Members of the public can submit their memories via the SMP Website or using SG Memory iPhone App.

Engaging Students
At the start of this term, NTU (Nanyang Technological University) Libraries had an event together with a student club in welcoming the students back to school using instagram. The student club used the opportunity to sell their club Tees while the librarians “gate-crashed” the booth and had a swell of time taking instagram with the students and feeding them via liveflow.in.

Using photo app like Instagram makes it so easy to get wide participation and engagement among users without involving special tools or instructions. Other than using Liveflow.in, there are many other photo apps that allow live sharing of photo events. Some examples are :

  • Snapable is like a personal album where photos taken by your guests will be automatically store into your created album.
  • Bonfyre app is an interesting social app as it works on exclusivity rather than the general masses. Users can create a private event and only invited attendees with bonfyre app using a custom URL can join in sharing information, comments, videos or photos. Last year, Budweiser used Bonfyre for their Made in America Event.
  • Sharypic aggregates photos on multi-social platforms to aggregate real time using your hashtag in one single platform.

Using Liveflow.in to feed instagram photos

SMU (Singapore Management University) Li Ka Shing Library also uses photos to engage students during their Halloween campaign. Library Staff dressed up and went around the library “scaring” students, distributing sweets and posing for pictures. The photos were uploaded on the library Facebook and went viral as more and more students came to the library asking for the “ghosts”.

These are only some projects, you can definitely find many more.


Joan Joan is a Senior Librarian (New Media) at Nanyang Technological University (Singapore) and has been in the profession for nearly five years now. Her forte lies in using social media and mobile tools. She graduated with a BSSc from National University of Singapore and held a Master in Information Studies from Nanyang Technological University, Singapore.

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