Besides broadcasting updates via Twitter, you can also actively scan Twitter for mentions of your library to see what people are saying about your library and respond if necessary.
Why libraries should proactively scan Twitter & the web for feedback – some examples was a 2010 blog post by me, showing such initiatives could delight our users who might not even be expecting an answer.
Above shows a user raving about a tweet we picked up during routine scans on Twitter and how the user was blown away when we addressed it immediately as he did not eventually expect us to even see it.
‘Embedded Librarian’ on Twitter Served as Information Concierge for Class in the The Chronicle of Higher Education, described an idea done at a media-studies course at Baylor University, where the librarian was “embedded” by joining the twitter discussion.
Want to automate your Twitter account? Use tools like “If This Then That” (ifttt) or create library twitter bots like @CurtinLibBot or @DPLAbot that randomly tweets items from the collections of the Digital Public Library of America.
Aaron Tay is a Senior Librarian at the National University of Singapore Libraries. He serves as e-services facilitator, overseeing various library functions, including chat reference, social media, mobile and discovery services. He maintains a blog on librarianship at http://musingsaboutlibrarianship.blogspot.sg/ and is an active user of Twitter (@aarontay)