Make sure you click all tabs (Discover, Explore, and Activities) to get to the end of the lesson.
Video is getting popular
Insivia shared 50 must know stats about video marketing for 2013. Statistics like “86% of colleges and universities have a presence on YouTube, according to the University of Dartmouth“, and “Each day 100 million internet users watch an online video” are just a few examples. Statistics from YouTube show that more than 4 billion hours of video are seen each month, and 25% of global YouTube views come from mobile devices. YouTube is also a popular search engine, particularly for DIY topics. Of course there are other video apps and tools to consider as well, including Vimeo, Vine, Viddy, Social Cam, Animoto, uStream, Flickr, Instagram and more!
Vimeo started out as a video sharing website for film professionals, thus, I really like how Vimeo retains the quality of your uploaded video. Plus, you don’t have to worry about the limit to the length of the video. Here’s a Library Tour made by students of The BookBench from Rizal Library and another one by Li Ka Shing Library (Singapore Management University).
In this Thing, we will take a look at some of the ways libraries and library workers can use videos for engaging clients and providing information about services, events and collections to their communities. I have also done a blog posting on simple free screen casting tools like Jing and Quicktime that can help you create instructional videos easily, plus some tips I learned from Ms Kathryn Greenhill from Curtin University and Ms Molly Tebo from State Library of Western Australia during ALIA conference in 2013.
Listen to a personal and very encouraging voice message for all of you (#23mthingsphsg participants) from Ms Mylee Joseph from Sydney. =)
A welcome video greeting for #23mthingsphsg participants from @janholmquist
You have probably seen some great uses of YouTube for libraries.
- List of promotional videos for UP Diliman Library via utalap
- UP College of Engineering Library on YouTube
- NTU Libraries & NUS Libraries YouTube Channel
- Messages for parents about story time and the value of reading
- Virtual story times
- Book trailers to promote your collections
- Specialist training for library staff
- Library and OPAC training for library patrons
- Capturing library events
- School library rules in cartoon style
- Library channels with lots of videos
- Promoting a library
- RMIT Zombie attack library series
Instagram & Vine
- Difference between Instagram and Vine and their applications in business
- Justin Hoenke made a Vine clip for #23mobilethings
- Use of Vine for outreach by NTU Libraries
- Vine is so popular it has a category of its own at the Tribeca Film Festival
- There are some ideas for using Vine in libraries from Matt Anderson and Emily Lloyd (Shelf Check)
- Mozilla Popcorn Maker
Instead of creating a brand new video from scratch, you can also use Mozilla Popcorn Maker to mash different videos quickly to give you your desired results. It is unbelievably simple. Do take note that if you are looking into mashing up a video from YouTube, videos which do not allow embedding (copyrighted) will not be mashable.
Wanting to annotate the video you’ve seen via Youtube, Coursera or Edx? Videonot.es introduced by @aarontay allows one to easily synchronise your notes with a video. This makes it so easy for you to annotate a library instructional video and share it with your users. Simply pause the video where you want to annotate, then type into the blank spaces beside the video.
- Record a video
- Share a video
- Share a YouTube video relating to your library via Twitter using the hashtag #23mthingsphsg
- Does your library have a video channel? If not, what could you use one for?
- Could your library use video to claim a space as a tastemaker? (eg. TED, Tate Modern, Live from the NYPL )
- What information about using library equipment and services could be explained simply via video?
- Have you tried creating movie trailers for promotion eg. children’s book week or activities ?
- How can donors contribute videos to your collection?
- Could you use video or film making on an iPad/tablet as a library program (eg. Mash it up iFilm 101 program )
- Have you considered the role of digital storytelling in local history eg. oral history videos?
- Do you have digital signage in your library? Are the signs always static or could you include videos and animations to capture your clients attention?
- Do you watch videos to keep up with industry trends?
Check out 23MobileThing’s Video Pinterest Board for more tutorials and ideas.
Joan is a Senior Librarian (New Media) at Nanyang Technological University (Singapore) and has been in the profession for nearly five years now. Her forte lies in using social media and mobile tools. She graduated with a BSSc from National University of Singapore and holds a Master in Information Studies from Nanyang Technological University, Singapore.