Thing 3 : Email Marketing (Twitter Convo)

Some highlights of the informal Twitter conversation we had this morning (1 February 2014):
































Thing 3 : Email Marketing

Click all tabs (Discover, Explore, and Activities) to get to the end of the lesson.

eMail on the move was the initial title for Thing #3 of 23 Mobile Things. Karryl and I talked about it and thought most people must have already set up email account(s) with their mobile device–thus, it seems too narrow a scope if we keep it as eMail on the move. That being said, we think it is even more important for us to realise how important it is for our email-marketing messages to be mobile-friendly in order to be effective since many people view emails via mobile devices nowadays.

Mobile-friendly e-Mailer versus a Mobile-unfriendly e-Mailer

E-mail is an indispensable part of daily life. For example, if you forget a password the most common fix is to have a new one emailed to you. So why not have it handy on your mobile device? You can choose to use the email feature built into your device, or you can find an app that you prefer, there are many to choose from. – Mylee Joseph


  • Look into your settings to enter the details of your Gmail or any other email address. (Note: you may need some extra information to attach your work or home email eg. POP or IMAP Email server settings and ports)
  • View this online tutorial on Gmail for mobile devices
  • Try sending an email to the course authors at or to a friend.
  • Create a signature for your emails sent using your mobile device. I think this is important because lets the recipients know that the email will be brief as it is being sent from a mobile device. (note : See steps for Android phone and iphone)
  • Take a photo and email it to yourself (NOTE: Take the photo first. From the camera roll, you will have an option to send it via email)


  • Check out some of the email apps out there – often they have better interfaces than your default phone app. Here’s a list of recommended apps for iPhone and for Android.
  • Consider whether you want to receive “push” notifications (pop-ups for new emails) or whether you would rather check your email at a time that suits you.
  • Take note of email etiquette for mobile devices. It doesn’t give you the excuse to overuse abbreviations or make too much typos.
How to Create Mobile Responsive e-Newsletters

Here are some popular tools that can help you create e-newsletters that are mobile friendly without having to understand HTML-5 or using any webkit.

How to Embed Videos in your Email

Videos have become a BIG thing in conveying messages nowadays, and technology has made embedding videos so much easier in emails. (More will be covered in Lesson #6 – Video). Gmail allows you to embed a YouTube video in an email–thus allowing one to to send videos via email without chucking up too much mailbox space.

  1. Right-click the YouTube video that you want to insert and select “Copy Video URL” from the window that appears.
  2. Right-click anywhere inside the “Message” field on the Gmail screen and select “Paste.”
  3. Click “Send.” The recipient will see the email as per below. Please note only recipients using Gmail accounts will be able to see it like this.


Read also Pinpointe’s article on How to embed video in email.


  1. Create an e-Newsletter using flashissue.
  2. Email it to us at or to a friend.
  3. Take a screenshot of your e-newsletter and share it with us via Instagram or Twitter using the hashtag #23mthingsphsg. (NOTE : See steps on how to take screenshots with Android and iPhone)

Sample e-Newsletter created using flashissue

Remix from the original 23 Mobile things :
23 Mobile Things – Thing 3
ANZ 23 Mobile things – Thing 3

Check out 23MobileThing’s Email Pinterest Board for more tutorials and ideas.

Follow 23mobile things’s board Email on Pinterest.

Joan Joan is a Senior Librarian (New Media) at Nanyang Technological University (Singapore) and has been in the profession for nearly five years now. Her forte lies in using social media and mobile tools. She graduated with a BSSc from National University of Singapore and holds a Master in Information Studies from Nanyang Technological University, Singapore.

Thing 2 : Photo Apps (Wrap up)

Thank you all for participating! For those you haven’t uploaded their photos yet, it’s not too late! This course is meant to be self-paced so you may still share your photographs with us!  We wouldn’t want to miss your sharing. 🙂 Here are the Instagram pictures shared with #23mthingsphsg so far. It is so much fun! I now know what ISAW is and who is @prex. 😉

Some highlights of the informal twitter conversation we had this morning:
Continue reading Thing 2 : Photo Apps (Wrap up)

Thing 2 : Photo Apps

What is Instagram? How similar is @ and # on Instagram and Twitter? Who should I follow? and How do I post a photo and create a photo stream, among others. We are pleased to have Hedren (SG) from NTU Libraries to share his insights with us. Make sure you click all tabs (Discover, Explore, and Activities) to get to the end of the lesson.

They say a picture is worth a thousand words. Yes, indeed! I enjoy taking photographs and sharing them with my family and friends. At this day and age, who doesn’t, right? However, I don’t carry my camera with me all the time (too heavy!) but my phone never leaves my side – like most of you I believe.

Today, cameras are fitted into most phones and they are getting better and better. From 2 to 5, 8, 10, 12, 20, and now 41 megapixels (this number still continues to increase), we are now armed with pixel-perfect cameras in our pockets. It is no wonder that we are taking more pictures than ever before.


What is a Photo App?
  • Explore your phone or tablet to take a photograph of your library or institution (like a sign with the name of your library or institution or the exterior of the building).
  • Locate the camera roll or gallery through the menu on your device to view the image.
  • Open Twitter from your device (remember this from Lesson 1?), attach the photo and tweet it with a short message, something like, “This is where I work, *name of the library/institution*.” Remember to use the hashtag #23mthingsPHSG.
  • See our first instagram shot under #23mthingsphsg


Okay I have to confess, I am sometimes quite reluctant to bring my DSLR camera out (for various reasons), and so it really helps that I can rely on different applications (or apps, for short) on my mobile phone to capture important moments. During my vacation in Russia last year, I actually took more photos using my mobile phone because of how I can share them instantly to my Facebook account.

What are some interesting photos-driven projects?

Types of Photo Apps

Different photo apps available today provide seamless integration with our social networks such as Facebook, Twitter, Flickr, among others. These apps make is easy for us to share our experiences. Instead of taking a photo, going home, connecting and transferring to your computer, and then posting it online, mobile photo apps make it much easier to upload and publish our photographs immediately. Photo apps also provide filters or adjustment tools to enhance the look and feel of the photo. Try out some of the following photo apps, such as the following:

Adobe Photoshop Express Adobe Photoshop Express
iPhone | Android
Camera+ Camera+
Photo Editor by Aviary Photo Editor by Aviary
iPhone | Android
Pixlr Express Pixlr Express
iPhone | Android
Snapseed Snapseed
iPhone | Android
VSCO Cam Logo VSCO Cam
iPhone | Android

Another alternative for presenting photos is to create collages that combine different photos into a single post. Take more photos around your library or institution and create a collage using one of the following apps:

Fuzel Fuzel
Photo Grid PhotoGrid
iPhone | Android
PicFrame PicFrame
iPhone | Android
Pixlr Express Pixlr Express
iPhone | Android


Try out Instagram
  1. To install, download the Instagram from your mobile app store [ iPhone | Android ]. Similar to Twitter, Instagram also has hashtags. Some of the popular hashtags include the following:
    • #igers (refers to Instagrammers or people who use Instagram)
    • #selfies (refers to a picture of yourself taken by you)
    • #instamood (To show how you are feeling)
  2. Take a picture and upload with the #23mthingsPhSG hashtag. It can be a picture of your meal (or even your outfit of the day –#OOTD if you are brave!) or just about anything that you want to share with other participants
  3. Type in a description. Something like :

    Hello, everyone! I am *YOUR NAME* from *YOUR COUNTRY*. This is *YOUR FOOD*. #23mthingsphsg
    Hello, everyone! I am *YOUR NAME* from *YOUR COUNTRY*. This is my #OOTD! #23mthingsphsg

  4. Make sure you share via Twitter so we can “see” your photograph
  5. Alternatively, you can use any other photo apps to take a photo and share it on Twitter with the #23mthingsPhSG hashtag
  6. Share your photo on Instagram and Twitter and see the feeds here:
  7. Go to Instagram tips to learn how to take a photo and find your way around the app

Thinking Points

  • When was the last time you printed out photographs you have taken? What could be the reason behind this?
  • How could your library use photographs to promote library services, events and activities?
  • Do you have a permission form available so that when you take photographs of clients or events, you have their agreement for those images to be used and shared online?
  • How easy is it for clients to contribute digital photographs to your library collection (eg. local history)?
  • Share your thoughts with us @twitter #23mthingsphsg or leave a comment here.


Through the mobile and mobile apps, it is so easy for us to create and publish content. And in today’s online world, your content needs to be shared in order to be seen. However, how do you protect and encourage sharing and re-using of your content at the same time? Well, Creative Commons is the way to go. Understand more about it through the short guide below.

Remix from the original 23 Mobile things :
23 Mobile Things – Thing 2
ANZ 23 Mobile things – Thing 2

Thing 2′s Guest Blogger:

Hedren Hedren Sum is an Assistant Librarian (New Media Group) and Art Librarian (Design) at the Nanyang Technological University. He has more than 7 years experience on designing promotional materials. As part of this job, Hedren is constantly exploring and leveraging on different media to engage library users for teaching and learning. Follow him on Facebook, Slideshare and Linkedin, where he frequently shares interesting news and tips on design.

Thing 1 : Twitter (Wrap up)

We would like to thank everyone who joined today’s Twitter conversation held at 10:30 am. It was a blast! We enjoyed ourselves (@lib_bear_ian and @meme_at_work). Social media indeed makes it easy for people from all over the world to chat and share information quickly. Remember, it’s YOU–the community–who will drive this project and not US. 🙂 Special thanks again to @Aarontay for helping us out.

For those who missed the session, click here for the archived tweets. We have also embedded the live feeds for hashtag #23mthingsphsg here.

Since this is our first time to facilitate a Twitter conversation for 23 Mobile Things: PH & SG, we would very much appreciate your feedback. Please share your experience with us using the reply comments for this posting. We also would like to do a quick poll as to what do you think is a good schedule for our online sessions.

Which time slot/schedule would you prefer for our online sessions?

View Results

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For those aiming for the WALL OF FAME, remember to submit your name and URL. Stay tuned for the next “Things” and online activities.

Quick Summary of today’s sharing :
Continue reading Thing 1 : Twitter (Wrap up)

Thing 1 : Twitter

What is Twitter? What’s the difference between using @, # and D? We are pleased to have Aaron (SG) from NUS Libraries to share his insights with us. Make sure you click all tabs (Discover, Explore, and Activities) to get to the end of the lesson.


Like many, when I first started using Twitter in 2009, I didn’t see the point of it.

I hated the 140 characters limit of each tweet. It just seemed like a poorer version of Facebook and few people I knew were on Twitter.

But today, I would say without Twitter, I would be totally lost. It serves as my compass, map, and radar. It keeps me updated on the latest news and clues me in on what some of the smartest people in the profession worldwide are reading, thinking and saying. It has become for me the ultimate source of professional development–like a think tank and a microphone. Have something you don’t quite understand? Need a second option? Trying asking on Twitter. It’s quite amazing how you can get connected just to the right person when helpful people help broadcast your question by retweeting.


What is Twitter?

Twitter is a social network similar to Facebook except you are limited to 140 characters. A major difference between Twitter and Facebook is that, while in general relationships in Facebook are usually meant to be symmetrical (friends on Facebook can see each others’ update), in Twitter, this is not always the case.

If you want to see the updates made on Twitter by an account, say Justin Bieber’s account (which happens to be @justinbieber), you are supposed to follow him or to put it another way you are to be a follower of his.

The interesting thing about Twitter is that, there is no requirement for someone you follow to follow you back. So in the case of Justin Bieber’s Twitter account, he is followed by 48 million Twitter accounts (so all 48 million will see updates he posts), but he himself follows far fewer accounts.

So don’t be disappointed or offended if some celebrity or even normal person you follow on Twitter doesn’t follow you back.

The whole beauty of Twitter is you try to ‘curate’ interesting people to follow, finding people who tend to produce interesting updates, be it thoughts or sharing of articles. So for example you might following noted library automation expert Marshall Breeding (@mbreeding) for library tech news or try following Barbara Fister (@bfister) for issues like information literacy and broader intellectual freedom issues as they pertain to library and academia.


Some people I am following on Twitter

Most Twitter accounts are public and the updates can be seen by anyone on the web. Also note that with a public Twitter account, other users can follow you automatically without your explicit approval, so don’t tweet anything you don’t want your loved ones or employer to see. 🙂

Private accounts are possible, where your updates cannot be seen except by those you allow to follow you. But I think this defeats the purpose of Twitter.

Some other terminology you need:

What is a Tweet?

How do I use @ ?

@ – Use this to direct a tweet to a specific user-account.

For example, if you tweet


The Twitter account @aarontay (me!) will get a notification a tweet was directed at me. This is also known as a Twitter mention. Do note, that anyone can send a tweet to you this way, even accounts not following you.

You may notice I added #23mthingsPhSG to the tweet, that’s a hash tag which I will explain later.

What is DM?

DM – This stands for direct message. Tweets sent with @username are still public and anyone can see them (though the user mentioned will get a notification). If you want a message that can be seen only by a specific person, use DM.

For example, if you tweet:

D aarontay Hi this is a private message

Only the Twitter user @aarontay will see the message. The catch here is, you can send DMs only to your followers.

What are hash tags and how are they used?

As a librarian or library staff, you must be familiar with the idea and purpose of subject headings or tags. Hash tags are similar, they can be used to organize tweets of the same topic together. If you attend conferences, a conference hashtag will be advertised to be used. So, if a person wanted to collate all the tweets from that conference, you could search for that hashtag.

We will be using the hash tag #23mthingsPhSG for our Twitter chat on 18th January, 10:30am.

What other terms are used on Twitter?

Definitely check out the definition of a Retweet as well as the Twitter glossary here.


Who should I start following on Twitter?

When you create an account on Twitter, you may be given suggestions on who to follow. But if you still need ideas on who to follow you can start up with the people on this Twitter listLibrary Singapore Peeps a list of librarians in Singapore who are active on Twitter maintained by myself. Here’s another list of Philippines Libraries and Librarians collated by Karryl.

Or for a more global list just google for lists of ‘best’ librarians to follow on Twitter (there are many such lists).

You can also look for library vendors and organizations to follow. For example, libraries that have Twitter accounts include @Rizal_library, @PublicLibrarySG , @NUSlibraries, @NTUlibraries, @LORA_DLSULib, etc. You can also get the latest news from Library publishers, vendors such as @Ebsco, @Jstor , @springshare etc. Have a vendor in mind? Just Google for their Twitter account.

Feel free to experiment and unfollow accounts that you find are posting tweets that turn out to be not interesting to you.

What should I tweet? How should I increase the number of followers I have?

Initially, you probably won’t have many followers. That’s okay. Twitter works fine, even if you have few followers as long as you get value out of the stream of updates you get. You will find many tweets will be of links to articles or videos that might be of great interest to you.

If you find any of the content tweeted interesting, you can retweet it to pass it on to your followers who might not see that tweet because they follow different accounts.

Twitter is a tool used for conversation, so as you gain followers, don’t be afraid to ask questions, or add comments to articles you read.

If you constantly post interesting and unique content or retweet useful information, you will find your followers increasing as people come to rely on you as a source of interesting and valuable news.

Have a professional blog post? Tweet it! See some new development or breaking news, that you don’t see anyone else tweeting? Tweet it! See someone tweeting a question you can answer? Answer it! See a question you can’t answer? Retweet the question to amplify the tweet!

What are some interesting Twitter-related projects by libraries?

These are only some ideas of course, you can find many more.


    1. Create a personal account on Twitter.
    2. Upload a profile picture for your Twitter account.
    3. Besides using Twitter on a web browser, you can try logging on using a Twitter client such as Tweetdeck on your desktop. You can also try tweeting from your smartphone or tablet using a Twitter client. The official Twitter client for most major mobile operating systems are good to start off with.
    4. Start following people of interest, perhaps from lists of librarians in SG or PH, or from a global list.
    5. Join us for our Twitter chat on 18th January 2014, Saturday, from 10:30 am to 12:00 pm.
    6. Tweet your answers to the following
      • Introduce yourself and tell us how you will describe yourself using a book title.
      • Do you use Twitter for work or professional development? How? If not, why not?
      • Do you separate your social media identity for work and personal? Why?
    7. Important : Remember to tag all your tweets with the hashtag #23MThingsPHSG so that we can find each other. Periodically, do a search on Twitter for the hashtag #23MThingsPHSG to see what other people in the Twitter chat are saying and considering responding or replying to them.



I believe this covers the basics of using Twitter, even though there is still more you can learn about it. My advice is to give Twitter a go by using it daily for a month or two, as it takes some time to get into it.

Good luck!


Remix from the original 23 Mobile things :
23 Mobile Things – Thing 1
ANZ 23 Mobile things – Thing 1

Thing 1’s Guest Blogger:

Aaron Tay Aaron Tay is a Senior Librarian at the National University of Singapore Libraries. He serves as e-services facilitator, overseeing various library functions, including chat reference, social media, mobile and discovery services. He maintains a blog on librarianship at and is an active user of Twitter (@aarontay)

Getting Started

So now that you know about 23 Mobile things : PH & SG, are you ready to join us?

What do I need to do?

  1. Register with us.
  2. Complete the pre-survey if you have yet to do it.
  3. Read our FAQs.
  4. Stay tuned to our weekly postings on 23 Mobile Things.
    Each “thing” will be comprised of:
    + Introduction about the topic
    + Some tips and ideas how the tools can be used
    + Activit(ies) for you to complete
  5. Participate in the activities (if you can) and give us a comment or two on the blog posting.
  6. Share your learnings and experiences with the other participants through comments and online discussions.
  7. Help one another. This project would not be possible with just a SMALL team of librarians. It aims to serve as a community of learning for us to share with and learn from one another. (Yes, including Karryl and Joan!)
  8. Give us your feedback. It will help us a lot, and it will encourage us a lot.
  9. Log in the activity log if you wish to be considered for the WALL OF FAME.

Most importantly, we hope you can learn a thing or two from this site and apply them in your own institutions.

Let’s have fun!

Love, Karryl (Philippines) & Joan (Singapore)